HPE accelerates Red Sea Global’s vision to redefine luxury hospitality in Saudi Arabia with AI-native switching and Wi-Fi

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HPE announced that Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA, is using a self-driving networking designed by HPE as its foundational network architecture for its large-scale expansion of its resorts. The new agile, future-ready network, featuring secure, AI-native switching and Wi-Fi, helps RSG scale efficiently while maintaining sustainability, operational excellence, and premium digital engagement for visitors.

Aligned with Saudi Arabia’s Vision 2030 and supported by significant investment in tourism infrastructure, RSG’s current destinations expect to add $8.79 billion annually to Saudi Arabia’s economy and create 120,000 jobs when fully complete. To support this, RSG requires a secure, seamless, Wi-Fi-centric guest experience across a significantly expanded footprint. Its foundational network architecture, built on HPE Aruba Networking, enables intelligent, secure, always-on connectivity that supports smart destination management, real-time environmental monitoring, and highly personalized guest experiences.